Audiology & SLP Business Network

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  • 1.  Rebranding of Voice services

    Posted 01-28-2025 11:57 AM

    Hello,

    I am the program director at a public university in Indiana. We offer gender-affirming voice care as part of our on-campus clinic but are seriously considering a rebranding of what we call it because of the current climate within our region and state. Anyone else experiencing this and have suggestions as to what we could rebrand as?  Voice modification therapy, maybe? 



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    Jennifer Essig
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  • 2.  RE: Rebranding of Voice services

    Posted 02-19-2025 01:33 PM

    Hello Jennifer,

    Thank you for the necessary work you do. I suggest you survey your current and previous clients regarding the rebranding. Below are two questions I would include in a survey. I would recommend "Voice Therapy, Sound Like Yourself."

    How safe do you feel coming to the clinic?

    When you come to therapy, where do you tell your loved ones you're going?

    Would you like to rename our clinic?

    What do you suggest?

    All my best,

    Irene Moreno Gutierrez



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    Irene Moreno Gutierrez
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